The rhetor of this ad is the Dallas Stars of the NHL, and this pic was taken of a billboard in Dallas. This ad was made shortly after the NBA referring scandal, where a NBA ref was accused of betting on games and giving out calls so one team would win. The intended audience of this ad is sports fans, mostly fans of the Dallas Stars. The desired outcome of this ad is to get more people to come to their games, and try to get NBA fans to come over to the NHL. The ethos in this ad is that the Dallas Stars are a credible source because they are a well-known sports franchise. The ad also uses Pathos as it appeals emotional to sports fans about the scandal in the NBA.
1 comment:
you chose this because I'm from Dallas, didn't you!? :)
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